While partnerships like NBC Universal/NewsCorp demonstrate that offline video content will be coming online, how those videos are organized and delivered to end-users still is an open question. I believe a new set of companies serving as 'hyperaggregators' will emerge to fill that role.
The post predicts that a service will come up that will organize and distribute videos from the available video sharing sites like YouTube, Revver, Brightcove, etc. An example of hyperaggregation:
The way of the Web is to go meta - a website is born and covers politics, then another, and another, and that leads inexorably to ... a blog that covers all the websites that tackle politics.
Once a video hyperaggregation service pops up, it's not going to be very useful for the news orgs that haven't aggregated in the first place! Now is the time to find some system for syndicating and distributing videos.
The post points out three video services that already fill a hyperaggregator-type role:
- Vod:Pod--Check out the News & Current Events "pod"
- Magnify --There's a VA Tech coverage channel
- Dabble --This one seems hard to browse.
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