There's so much competition online. If your video doesn't hold a viewer's attention, they'll close it and never look back. Never let people think, "I'm bored," or "Okay, I saw that enough already." You need to make sure your video keeps moving along, showing people new things and giving them new information. This video about people camping out for baseball tickets didn't do that for me.
I will give the producer credit for creativity. I thought the technique of fast-forwarding through the line was interesting and entertaining. It's a fun story, and the creative presentation carried that mood.
The problem is it just kept going on and on for more than a minute. I thought, "Okay, is that it? I already saw this."
Maybe to spice it up, the producer could have interviewed people and put the audio with the fast-forward shot of the line. Then, even though I wasn't seeing anything new, at least I would be hearing new information.
Link via a Yahoo group post by David Stephenson (subscription required).
Sunday, April 15, 2007
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2 comments:
One of the things that Tom Kennedy made clear to our school (SJSU) when we visited washingtonpost.com was that people aren't sitting down at the computer to read news as they would sit down to read the paper. We have to prove worthy of their leisure time.
Yeah, I expect a certain payback when I click on a video. If it doesn't meet my expectations because it doesn't show me or tell me enough, I feel jipped. I feel like I've wasted time...That makes me a little mad, because I regard time as my most precious resource.
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