thePlatform is another option for video syndication

NBC-universal and News Corp. just partnered with a video service provider called the Platform, which is new to me. It’s a subsidiary of Comcast.

George Kliavkoff, Chief Digital Officer, NBC Universal and interim CEO of the NBCU/News Corp. joint venture. "Together, we will provide our partners with an efficient system for managing, syndicating and generating revenue from broadband video."

The news release said thePlatform works with Hearst, the parent company of the Express-News, where I work.

thePlatform offers media management and publishing tools, allows adaptation of its systems to create unique media players and supposedly will “support your revenue model as it evolves.” The about page also says it will “publish digital media to a wide variety of broadband media sites.”