I still think shorter is better

Chuck Fadely did a review of popular video on google, and asks the question: Who says web video has to be short? He does write in his post that none of the popular videos he lists are journalism related. They're entertainment. People are willing to spend more time and energy when they're being entertained than when they're being informed. I don't think that at this time someone would watch a 90 minute journalistic video online.

I think it's encouraging that people are watching those 90 minute entertainment videos online ... Maybe it indicates a change in viewing habits that will eventually allow journalists to create longer videos. But for now, I still think shorter is better.